Testimonials and case studies

Discover what clients say about working with Soaz Media and what changed for their organizations. These case studies show how an AI diagnostic, training and implementation supported their work.

Testimonials

AI Diagnostic

“Her rigor, her listening and the way she adapted to our pace: the diagnostic reflects our operational reality faithfully. The result: a presentation tailored to the team and a roadmap with a 90-day plan.”

Robert Dubé

CEO, Atout Recrutement

Training

“I went from an improvised use of AI to a structured practice, based on real files, not theories disconnected from our daily work. I recommend her to nonprofit managers and small teams.”

Jonathan Nemtanu

Executive Director, Studio de musique ancienne de Montréal

AI Implementation

“Diane took the time to […] make sure the tools delivered truly raise the quality of my work. I have made real time savings in my analysis and design work, and I now have tools that fit naturally into my way of working and enhance it.”

Esther Dormagen

Founder and CEO, Ellio

Case studies

AI Diagnostic Environment and sustainable development

Atout Recrutement: clarity before taking action on AI

A strategic diagnostic to turn reflection into a concrete roadmap

A strategic diagnostic enabled a recruitment firm specializing in sustainable development to identify six ways to implement AI and organize them into a three-phase roadmap.

More clarity on technology priorities
A decision based on feasibility and costs
Read the full case study

The client

Atout Recrutement is one of the only recruitment firms specializing in the environment and sustainable development in Quebec. Led by Robert Dubé, President, CEO and co-founder, it offers executive search, professional recruitment, temporary placement, international recruitment and HR support.

The challenge

Robert Dubé wanted to know where AI could truly help Atout Recrutement, without upsetting the team's culture or compromising the judgment of its recruiters. He was looking for an outside perspective to tell promising projects from false good ideas, while respecting the confidentiality requirements of his sector.

The solution

Soaz Media carried out a structured strategic diagnostic: a kickoff meeting, working sessions with management, a written questionnaire and technical validation with an implementation partner. It identified six ways to implement AI (candidate sourcing, prequalification, business development, protection of personal information), each with a feasibility analysis and a cost estimate. They were grouped into a progressive three-phase roadmap.

The results

The main benefit is for decision-making:

  • More clarity on technology priorities
  • A concrete three-phase roadmap
  • A decision based on feasibility and costs
  • Reduced investment risk
  • Compliance with Quebec's Law 25 built in from the design stage

Key message

“Artificial intelligence will allow Atout Recrutement's recruiters to spend more time on what already makes them strong: judgment, human relationships and advice.”

Key message of the diagnostic, Soaz Media

Testimonial

“Her rigor, her listening and the way she adapted to our pace: the diagnostic reflects our operational reality faithfully. The result: a presentation tailored to the team and a roadmap with a 90-day plan.”

Robert Dubé, CEO, Atout Recrutement

Training Cultural organization

Studio de musique ancienne de Montréal: an executive director better equipped with AI

Two sessions to move from instinctive use of ChatGPT to a structured practice

Two training sessions, built around real files, helped the executive director of a cultural organization move from instinctive use of ChatGPT to a structured and autonomous practice.

An AI configured for the SMAM and a workspace organized by Projects
Real autonomy: what comes next no longer depends on Soaz Media
Read the full case study

The client

The Studio de musique ancienne de Montréal (SMAM) is a vocal and instrumental ensemble founded in 1974, devoted to the Renaissance and the Baroque. Under the leadership of Executive Director Jonathan Nemtanu, it handles artistic programming, fundraising, communications, philanthropy and the management of a small team all at once. As in many cultural organizations, the executive director carries most of the decisions alone.

The challenge

Jonathan Nemtanu was already using ChatGPT, but intuitively. He wanted an AI that knows the SMAM's context, a reliable method for phrasing his requests, support to test his decisions and clear guidelines on what can be entrusted to it, in an organization that holds information about its subscribers, donors and staff.

The solution

Soaz Media designed and delivered two virtual training sessions, built from Jonathan's real files. The first laid the foundations: custom instructions, a method for phrasing requests, two tools to challenge a decision (the strategic devil's advocate and the pre-mortem), then ethics and the protection of sensitive information. The second structured the workspace: Projects and specialized assistants for each type of file. Each concept was applied live to a real case.

The results

At the end of the two sessions, the benefit is measured first in capacity:

  • An AI configured for the SMAM and a workspace organized by Projects
  • A repeatable method for phrasing requests
  • AI as a devil's advocate to test a decision
  • Clear guidelines on what can be entrusted to AI
  • Real autonomy: what comes next no longer depends on Soaz Media

Key message

“Artificial intelligence does not replace the judgment of an executive director. It gives back time to exercise it, and the means to sharpen it.”

Key message of the training, Soaz Media

Testimonial

“Thanks to Diane, the way I use ChatGPT has already changed! Her approach is clear, concrete and very well adapted to my reality. I would recommend her without hesitation to nonprofit managers and small teams who want to use AI in a useful, structured and intelligent way.”

Jonathan Nemtanu, Executive Director, Studio de musique ancienne de Montréal

AI Implementation Sustainable development

Willie: when AI deepens consulting expertise

AI as a strategic thinking partner at Ellio

Four custom AI assistants, grounded in the Regenesis method, help a B Corp certified consulting agency deepen its strategic thinking and save time.

Real time savings
Better structured thinking
Read the full case study

The client

Ellio is a Quebec consulting agency, B Corp certified since 2015, specializing in sustainable development and the positive transformation of organizations. Since winter 2026, it has worked with the Regenesis method, which aims to actively regenerate the systems in which an organization operates, rather than only reducing its negative impacts.

The challenge

Ellio wanted the Regenesis method to quickly permeate all of its work. The issue was not skill, since the team is seasoned, but fluidity: integrating an emerging approach into daily practice without weighing down processes.

The solution

Soaz Media designed Willie: four custom AI assistants, one for each mode of intervention (strategic planning, workshops, events, service offers). Each assistant is grounded in the Regenesis method and takes the stance of a senior consultant: it clarifies, analyzes, challenges and proposes, without ever replacing the team's judgment. The design was done in co-creation with the CEO, Esther Dormagen.

The results

From the first weeks of use, Esther Dormagen identified seven concrete benefits:

  • Real time savings
  • Better structured thinking
  • Reduced cognitive load
  • Relevant questions generated
  • A thinking-partner effect
  • A safe space to test ideas
  • Clear integration of the regenerative approach

Notable fact: these benefits appeared while Esther still considered herself to be in the learning phase with the tool.

“Willie structures, lets me go further and puts things into words. It still stimulates reflection.”

Esther Dormagen, Founder and CEO of Ellio

Testimonial

“Diane took the time to understand my practice in depth, to question strategic choices, and to make sure the tools delivered truly raise the quality of my work. I have made real time savings in my analysis and design work, and I now have tools that fit naturally into my way of working and enhance it.”

Esther Dormagen, Founder and CEO, Ellio | AI Implementation

Where could AI help your organization?

Start with a free exploratory meeting to discuss your challenges and see how Soaz Media could help. No commitment.